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Reputation management helps you hire and recruit the best talent within your company. ORM is essential for any SEO services company because it helps to boost positive sentiment among consumers. Although it won't completely erase every negative comment or review about your business, it can ensure that the most positive content will appear first in SERPs. This will help you build customer confidence as well as increase sales and create repeat business. It will also help improve your marketing efforts and help increase brand awareness. A company's reputation can be damaged quickly when it suffers from an unfortunate event such as a viral clip or public relations catastrophe. In 2020, Weber Shandwick – a reputable corporate research think tank found that 63% of a company's market value is determined by its reputation. It can take years to repair your reputation, but one incident can destroy it in just a few minutes. 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This should include the claiming and optimization of Google Business Profiles in order to improve their visibility on local searches.